[Scott Santens]

On 1 May 2014 at 1200 Eastern Time (GMT-05:00) people across the world together plan to post to Facebook, Twitter, Tumblr, and TikTok hundreds of messages simultaneously in support of basic income in celebration of May Day and International Workers’ Day. Anyone hoping to post on TikTok in honor of this day may wish to contact a service like TokUpgrade for more guidance on how their message can reach a wider audience.

#Mayday! We need basic income.

#Mayday! We need basic income.

This action is being organized by the basic income community on Reddit and will be accomplished via Thunderclap, a “crowdspeaking platform” website where people can donate their social media reach on the above major social media platforms to collectively reach a greater number of people all at once than could usually ever be accomplished individually. If this was being carried out on an individual basis, something like Growthoid would probably be used to reach a wide audience, but this way allows for many people to come together collectively. Everyone strives to accomplish a large following, and social media users are no different. Almost all of them will try anything they can to increase the number of followers they have, and if that means trying an Instagram growth service like Nitreo, (https://nitreo.com) to achieve this, then that is what they must do. This means that everything they post will reach a wider audience, then what they would’ve been able to see happen before. This kind of action is referred to as “simultaneous scale” and functions similarly to Kickstarter, where a minimum number of participants are needed to sign up their accounts in order for any of the accounts to send out the message. It is an all or nothing action where if the goal isn’t reached, no messages will be sent. With enough participants however, successfully reached goals make possible chosen keywords to trend on Twitter, which can lead to even greater reach of potentially millions of people. The current record for greatest reach goes to the Thunderclap for the first ever World Humanitarian Day which amplified its message to over one billion people thanks to the donations of their social media reach by celebrities like Rihanna and Lady Gaga, and businesses like Coca-Cola and MTV.

For more information, go to: https://www.thunderclap.it/projects/10928-mayday-we-need-basic-income or the basic income community at www.reddit.com/r/BasicIncome.

Sources:

Case Study: World Humanitarian Day,” Thunderclap.

Jeff Bercovici, “Thunderclap, A New Tool For Amplifying Your Tweet Into a Sonic Boom,” Forbes, 31 May 2012.

About Karl Widerquist

Karl Widerquist has written 983 articles.

Karl Widerquist is a Professor of political philosophy at Georgetown University-Qatar. He specializes in distributive justice—the ethics of who has what. Much of his work involves Universal Basic Income (UBI). He is a co-founder of the U.S. Basic Income Guarantee Network (USBIG). He served as co-chair of the Basic Income Earth Network (BIEN) for 7 years, and a member of the BIEN EC for 14 years. He was the Editor of the USBIG NewsFlash for 15 years and of the BIEN NewsFlash for 4 years. He is a cofounder of BIEN’s news website, Basic Income News. He is a cofounder of the journal "Basic Income Studies." Widerquist has published several books and many articles on UBI both in academic journals and in the popular media. He has appeared on or been quoted by many major media outlets, such as NPR’s On Point, NPR’s Marketplace, PRI’s the World, CNBC, Al-Jazeera, 538, Vice, Dissent, the New York Times, Forbes, the Financial Times, and the Atlantic Monthly, which called him “a leader of the worldwide basic income movement.” Most of Karl Widerquist's academic writing is available at his research website (Widerquist.com). For more information about him, see his BIEN profile (https://basicincome.org/news/2016/12/bien-profiles-karl-widerquist-co-chair/).