[Craig Axford]
To conclude its three part series on the basic income guarantee (BIG), Blogistan Polytechnic Institute’s Morning Feature provides advocates with some possible stories they can share with others to communicate possible real world positive impacts BIG can have on people’s lives. Drawing upon Chip and Dan Heath’s book Made to Stick, this post reminds readers that the ideas that capture the public’s imagination are “sticky” ones that are both simple and compelling.
Blogistan Polytechnic Institute, Morning Feature, “Basic Income Guarantee, Part III: Sharing a BIG Idea (Non-Cynical Saturday)“, Blogistan Polytechnic Institute, Morning Feature,December 14, 2013.