GENEVA, SWITZERLAND: Unfurling of the world’s biggest poster reading, “What Would You Do if Your Income Were Taken Care of?” May 14, 2016

"The World's Biggest Question" under construction

“The World’s Biggest Question” under construction

Grundeinkommen has announced that it will unfurl the word’s largest poster with the biggest question in the world on the huge Plainpalais Promenade in Geneva, on May 14th, 2016. The question will ask:

“What Would You Do if Your Income Were Taken Care of?”

The margins of the poster will contain The Biggest Question in the World in over 60 different languages. The unfurling will happen a few weeks before Switzerland goes to the polls on June 4th, 2016 over whether to implement an unconditional basic income.

More than 1,200 people have crowdfunded about 200,000 Euros to have the biggest question in the world printed on the biggest poster in the world. The poster measures approximately 8,000 square meters and weighs about seven tons. These dimensions will exceed the current Guinness World Record for the largest poster to date, as exhibited by Iraqui pilot Fareed Lafta. Representatives from Guinness will be at the scene in Geneva to inspect Grundeinkommen’s bid for the new record.

Volunteers cut up freight truck tarpaulins in the Swiss village of Rüti/Glarus and fused them together to produce individual puzzle segments. In addition they underwent an enormous joint effort to apply the gold letters to a black tarp so that “The Biggest Question in the World” became the biggest poster in the world.

Computer created preview of the poster

Computer created preview of the poster

The world record poster will not be scrapped after the presentation; instead, Grundeinkommen’s partner Swiss Mountain Händ Bägs will rework it into Question Bags, World Record Rucksacks, toiletries bags and other products. These products are now available at the crowdfunding platform Startnext and will later be available at Grundeinkommen’s own Onlineshop.

: May 14th, 2016
Place: Geneva, Plaine de Plainpalais (English: Plainpalais Promenade)
Time:  Starting 11:00 AM: Installation of the poster; by around 12:00 noon the poster will be fully unfurled; the event concludes at around 4:00 PM.
Media Contact
– Marilola Wili, E:, T: +41 76 201 96 98

For more information

– Flickr

– Blick
– Tele Bärn
– Startnext

– Schweiz am Sonntag
– Südostschweiz
– enorm
– n-tv

Grundeinkommen Volunteers

Grundeinkommen Volunteers


Karl Widerquist

About Karl Widerquist

Karl Widerquist has written 937 articles.

Karl Widerquist is an Associate Professor of political philosophy at SFS-Qatar, Georgetown University, specializing in distributive justice—the ethics of who has what. Much of his work involves Universal Basic Income (UBI). He is a co-founder of the U.S. Basic Income Guarantee Network (USBIG). He served as co-chair of the Basic Income Earth Network (BIEN) for 7 years, and now serves as vice-chair. He was the Editor of the USBIG NewsFlash for 15 years and of the BIEN NewsFlash for 4 years. He is a cofounder of BIEN’s news website, Basic Income News, the main source of just-the-facts reporting on UBI worldwide. He is a cofounder and editor of the journal Basic Income Studies, the only academic journal devoted to research on UBI. Widerquist has published several books and many articles on UBI both in academic journals and in the popular media. He has appeared on or been quoted by many major media outlets, such as NPR’s On Point, NPR’s Marketplace, PRI’s the World, CNBC, Al-Jazeera, 538, Vice, Dissent, the New York Times, Forbes, the Financial Times, and the Atlantic Monthly, which called him “a leader of the worldwide basic income movement.” Widerquist holds two doctorates—one in Political Theory form Oxford University (2006) and one in Economics from the City University of New York (1996). He has published seven books, including Prehistoric Myths in Modern Political Philosophy (Edinburgh University Press 2017, coauthored by Grant S. McCall) and Independence, Propertylessness, and Basic Income: A Theory of Freedom as the Power to Say No (Palgrave Macmillan 2013). He has published more than a twenty scholarly articles and book chapters. Most Karl Widerquist’s writing is available on his “Selected Works” website ( More information about him is available on his BIEN profile and on Wikipedia. He writes the blog "the Indepentarian" for Basic Income News.

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The views expressed in this Op-Ed piece are solely those of the author and do not necessarily represent the view of Basic Income News or BIEN. BIEN and Basic Income News do not endorse any particular policy, but Basic Income News welcomes discussion from all points of view in its Op-Ed section.

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